FREE GUIDE FOR PORTRAIT PHOTOGRAPHERS
A simple framework for creating short Facebook and Instagram ads that get attention, explain your offer quickly, and move portrait clients toward booking.
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Learn how to break a portrait ad into a quick hook, offer, proof or visual interest, and a clear call to action.
Get examples of simple openings you can adapt for pets, families, sports, seniors, and other portrait genres.
See several short ad examples you can use as a starting point when creating your own Meta ads.
Use a simple checklist to get your ad live and start watching what matters beyond just cost per lead.
A low cost per lead can look great inside Meta, but that does not automatically mean the ad is producing good clients.
The real question is what happens after the lead comes in. Does the lead book? Does the client show up? Do they buy?
The 15-Second Portrait Ad Formula gives you a simple creative framework you can test quickly, then measure based on the results that actually matter to your business.

I’m Brian Kellogg, owner of Kellogg Photography in Columbus, Ohio.
I run a working portrait studio and have spent years testing Meta ads, offers, landing pages, follow-up, pricing, sales, hiring, automation, and studio systems.
I created this guide to give portrait photographers a simple ad framework they can actually create, launch, and test without overcomplicating it.
Real systems tested with real clients
Used every week to generate portrait leads
Teaching the systems behind the photography business
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